Studio Twenty-8 is proud to offer the latest technological advance: L'Oreal Professional INOA (Innovation No Ammonia). Ammonia-free and odorless, INOA is a permanent haircolor system designed to deliver beautiful results without causing scalp discomfort. INOA's infinite haircolor power covers up to 100% white hair while respecting the essential amino acids and lipid balance of natural hair.

"Hair is as smooth as it was before hair color." - Paul Schiraldi, VP U.S. marketing L'Oréal*

L'Oreal Professional INOA
• Allure Best of Beauty
• Gwen Stefani's NYC Fashion Week runway show
• Featured on The Oprah Winfrey Show

ODS Technology (Oil Delivery System)
ODS is a breakthrough oil-based delivery system that maximizes the effectiveness of the permanent haircolor process, while providing 2x more lipid protection to hair, compared to the leading permanent haircolor brand in the world.

Uncompromised Comfort
• No Odor
• Optimized Scalp Comfort
• Supreme Respect for Hair
• Preserves natural hair fibers color after color
• Hair is smooth for a soft feel
• Infinite Haircolor Power
• Unlimited color creativity with 74 shades
• Exceptionally even color from scalp to ends
• Coverage of up to 100% gray hair
• Gently lightens up to 3 levels
• Sublime shine